SPECIAL RELEASE: Guinness 250th Anninversary Packs
Saturday, 14. November 2009 10:06
There have been lots of mergers, consolidation and acquisitions in liquor industry over the last 20 years. Some have worked out and some have not. I think that the reason for the success with some is that they start with a quality product. One of the world’s most tried and true brands has undergone management and ownership changes over its lifetime, yet regardless of who is in charge the product has maintained, and perhaps improved, its level of quality.
The brand of course is Guinness which celebrates it’s 250th Anniversary celebration this year. There are numerous celebrations that will be conducted at the brewery, St. James Gate in Dublin, but if you can’t make it to Dublin you can celebrate with a couple of Anniversary releases now available.
First is a very limited two bottle pack that follows the exact recipe used by Arthur Guinness in 1759. The beer itself is a little stronger and more robust than today’s version, and was brewed in very limited quantities. Not only do you get the two bottles, but you also get to commemorative glasses and a certificate of authenticity.
Availability: Liquor Plus Douglas 8 units, Liquor Plus Royal Oak 8 units, Liquor Plus Saanich 6 units. Not available in Government Liquor Stores.
Price: $29.99 + deposit.
The second features 2x 500ml cans, a commemorative classic Guinness Pint Glass and warm and cozy Guinness 250th Anniversary Jersey.
Availability: Liquor Plus Douglas 20 units, Liquor Plus Royal Oak 20 units, Liquor Plus Douglas 10 units.
Price: $27.99 + deposit.
For those that don’t below is the abridged edition of the history of Arthur Guinness and the Guinness Beer.
Did you know that the most famous stout on the planet owes it’s creation to the porters at Covent Garden in London.
The son of Elizabeth and Richard, Arthur Guinness, the founder of the Guinness Brewery, was born in 1725 in Celbridge in County Kildare, Ireland.
In 1759 Arthur made a real estate deal that would make Donald Trump cry. He signed a 9000 year lease for buildings and land where the Guinness Brewery now stands. Here is the kicker, the down payment was L100 with annual rents of L45. The deal still exists today.
In the 1770’s Arthur was locked in a battle with the City of Dublin over water rights, all the while a new brewing craze was sweeping the UK.
The porters of Covent Garden in London had made a new style of ale, porter, all the rage in England and in downtown Dublin. Dublin Stout was on the street within days.
By 1799 the success of Dublin Stout and other porters, made Arthur abandon the production of his other ales to concentrate on his stout. The result was Guinness Stout.
Guinness Stout was first exported in 1811 to Lisbon, Portugal and is now available in 151 countries around the world.
The beer itself is unique in its texture, aroma and taste. Just watching a Guinness being poured, either from a can or tap is an event. As the beer and its head separates you see a storm of activity that builds your anticipation for your first heavenly sip.
Did you know…
- 116 pints of Guinness are consumed around the world every second of every day.
- There are fewer calories in 1 pint of Guinness than there is in most lagers, skim milk or orange juice – 196 total calories
- A pint of Guinness has less carbonation than almost all other beers and therefore doesn’t fill you up.
- The perfect pour will takes 119.5 seconds.
- Over 1 million pints of Guinness will be poured in Canada on St. Patrick’s Day.
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